Prudential

• The revolutionary marketing process that offers better results for sellers.
• New, but proven to work.
• It attracts more buyers.
• It has been proven to dramatically reduce the average number of days to sell your property.
• Only a trained and certified Prudential Real Estate professional can offer it to you.

Prudential Value Range Marketing creates a more comfortable process in which to sell your property.  By offering it in a Prudential Value Range, you have given prospective buyers permission to open negotiations within a range where the feel comfortable.  Prudential Value Range Marketing captures buyer interest without the need for price reductions and in less time than the average for the traditional fixed-price method.  Of course, you will determine if Prudential Value Range Marketing fits your needs, and if you are comfortable in accepting an offer.

Your Prudential Real Estate Professional has been trained and certified in Prudential Value Range Marketing, and can assist you in identifying the correct ranges for consideration.  Then, you'll discuss two questions:
Does the high number of the range satisfy your needs?
Is the low number of the range attractive to as many buyers as possible?

Increased buyer traffic increases potential competition for your property.  What may at first be viewed as a low initial offer is actually a benefit of this program.  This is because now all interested buyers will be known to you, understanding that you will consider their offer -- and you know that you can elect to either accept or counter the offers you receive.  Interested buyers will recognize the true worth of your property and will compete for the opportunity to own it.

Offering you the most effective marketing methods, and the best-trained professionals to help you manage your real estate selling and buying needs, is our highest priority.  Prudential Value Range Marketing reflects our service commitment to you.

Based on our North American test markets and through information supplied by the NATIONAL ASSOCIATION OF REALTORS  and the Canadian Real Estate Association, 50 value ranges have been pre-set by The Prudential Real Estate Affiliates.  One range has the potential to meet your needs, yet attract the buyers.  The Prudential Real Estate Affiliates is the first and only real estate network to offer this revolutionary new marketing concept in North America.

Prudential Real Estate professionals are specially trained and certified in this marketing process to ensure that your property will be easily located in the Multiple List Service, that advertising effectiveness is maximized, and that all local area brokers understand how their buyers who see your property will benefit from this process.